If it’s not obvious already, Etsy is a fantastic marketplace for sellers to sell their crafts and handmade goods, or anything else they want to sell. It’s one of the most trusted online marketplaces, and many sellers have achieved success on Etsy.
Etsy is a fantastic online marketplace for handmade, vintage, and vintage-inspired products. It’s also a fantastic place to sell your handmade, vintage, and vintage-inspired products. In this blog post, we’ll walk you through the steps to getting more sales and making more money on Etsy, and we’ll add an additional bonus at the end too.
Perhaps you’re like me and you’ve been selling things on Etsy for a while now, but those sales are only a few bucks a day. That’s okay, I’ve been doing the same thing! But, I’ve been working on increasing my sales for the past few months and now I’m seeing some success. So, I thought I would share the tactics I’ve been using to increase sales on Etsy. Some of these tactics have worked well for me and some haven’t, but I wanted to share them with you all in case they might help you out.
Do you want to learn how to boost your Etsy sales?
Perhaps you’ve set up your Etsy shop, listed your products for sale, informed all of your friends and your cat, and then…. crickets.
Don’t worry, if you want to discover how to improve sales on Etsy and get your Etsy sales to skyrocket, I’m here to help.
Etsy is a well-known platform. As a result, there will be a lot of competition.
When you first start selling on Etsy, you may notice an increase in traffic and sales. This is because Etsy promotes new stores that are just getting started. Even if you haven’t experienced the initial sales increase, his essay will attempt to assist you!
However, after a while on the platform, you may notice a decrease in traffic to your Etsy store and, as a result, a decrease in the number of sales.
To avoid this, there are a few strategies and tactics you may use to boost your Etsy sales.
The following are some of the most efficient techniques to increase Etsy sales:
- Using Etsy SEO techniques
- Promoting your Etsy store on other social media platforms
- Using Pinterest to promote Etsy — this is a great idea!
- Creating a blog about your Etsy shop and the things you sell there
- Shipping and return procedures that are appealing
- Regularly updating your Etsy listings
- Making use of Etsy’s Ads feature
- Using high-resolution images in your Etsy shop
- Adding descriptive text to your Etsy listings
- Investigating your rivals
- Rewarding loyal consumers
- Creating an email list of subscribers
- Organizing a large sale
- Obtaining feedback from your customers
- Delivering exceptional client service
- On your Etsy store, offer discounts on older items.
- Creating a user-friendly Etsy store
- Using a promo code as a marketing technique
- Changing up your Etsy tags
- concentrating on your intended audience
- Collaborating with influencers is a great way to get your message out there.
- Contributing to other blogs as a guest blogger
- Getting on TikTok (before you run away, read the details! It’ll be worth it!)
- Collaborating with other merchants is a great way to increase your sales.
- Creating a distinct Etsy shop brand
- Becoming a member of the Etsy community
- Taking advantage of your Etsy statistics
- Organizing a giveaway
- Including cross-references in your listings
- Having an Etsy store party online
Disclosure of Affiliate Links
This article contains affiliate links, which means that if you click on them, I may receive a small commission at no additional cost to you. I truly hope you find the information in this post to be beneficial!
What Exactly Is Etsy?
Etsy is an eCommerce platform, as previously stated. It is, however, far from your typical wholesale marketplace.
Etsy is a one-of-a-kind online marketplace for handmade and antique goods. On this platform, you will not discover vendors that buy things in bulk and repackage them for sale.
Etsy is the ideal marketplace for you to sell your handmade goods if you are crafty and creative.
Maintaining the interpersonal connection among Etsy’s community is a top concern.
How Can You Increase Your Etsy Sales?
Let’s move on to the most crucial component of selling on Etsy. How to increase your sales!
It’s a common myth that all you have to do to start selling on Etsy is take images of your things, explain them, and wait for others to find them.
This isn’t a secondhand market, unfortunately.
Selling on Etsy is a fine art, and in order to perfect it, you’ll need to be familiar with specific tactics.
Let’s take a closer look at each of these and see what they’re all about.
1. Make use of Etsy SEO.
Etsy SEO is perhaps the most significant method you can use to boost your Etsy sales.
Etsy SEO entails making sure that the words and phrases (also known as keywords) you use in your Etsy listing appropriately reflect what people are looking for when they visit the Etsy platform as a buyer.
The more precise these keywords are, the more likely shoppers will find their way to your store and specific listings.
You’ll need to undertake some keyword research to identify these terms. This can be accomplished with the help of an Etsy keyword research tool.
Sale Samurai is one of the greatest Etsy keyword research tools accessible. It’s inexpensive, simple to use, and provides you with all the keywords you’ll need to optimize your Etsy store.
NOTE: As a reader, you will receive a discount code that must be entered on the sign up page. Outandbeyond is the code (all in lowercase). This will give you a lifetime discount of 20%.
More information on Etsy keyword research may be found here.
If you’re ready to employ an Etsy keyword tool, this post will break down and compare the top Etsy keyword tools on the market.
2. Take advantage of social media platforms
The best marketing techniques for improving Etsy sales are social media networks.
Starting with Instagram and Facebook is a terrific way to get started. You can share select listings and connect them to your Etsy store at any time.
If you have a large number of Instagram followers, you may use your stories to post behind-the-scenes videos.
Packaging videos are highly popular these days.
Customers frequently request that small businesses film and upload videos of the packaging process of their products on social media.
This strengthens and personalizes the interaction between you and your consumers as a business owner.
3. When it comes to Etsy, use Pinterest.
Pinterest is the ideal social media platform to use if you’re looking for ways to enhance your Etsy sales.
You can link your Pinterest business account to your Etsy store immediately.
You can include all of the relevant details of the goods you’re selling, including the price, when you create pins of your products and listings and pin them to Pinterest boards.
Additionally, when other people pin your pins, your Etsy listings gain exposure to a whole new audience! When it comes to leveraging Pinterest for Etsy, it’s a domino effect.
Check out this full guide to discover how to use Pinterest for Etsy!
If you want to learn how to make great pins that can help you sell more on Etsy, check out Carly Campbell’s Pinteresting Strategies course.
4. Start a Blog About It
Even though having an Etsy shop is already a lot of effort, you can’t avoid the reality that if you want to increase your Etsy sales, you’ll probably need to develop a blog.
A blog gives you the chance to tell the tales behind your Etsy store.
Keep in mind that Etsy is a virtual marketplace. Only the products on sale and product descriptions will be visible to visitors to your shop.
You don’t get the same chance to chat about your products or engage with your consumers as you would in a physical store as a virtual store owner.
This is where blogging enters the picture.
You can discuss the history of each product to your heart’s content if you have a blog! You can include anecdotes about how you came up with the product idea, as well as a section describing the different ways you can use or style your products.
It is simple to create a blog if you are feeling overwhelmed by the concept. I guarantee it! In under 15 minutes, you can have a blog up and running!
Check out my step-by-step guide to starting a blog, and you’ll be writing and driving traffic to your Etsy business in no time!
5. Shipping and Return Policies That Are Customer-Friendly
Assume you already have a customer listed on your website. They’ve almost decided to buy something from your Etsy shop.
BUT! They just want to take one last look around.
What can you do to persuade them to buy from your Etsy business with a little nudge?
Of course, provide free shipping! Free shipping is a huge plus for buyers.
Consider that for a moment. If you’re shopping online and you’ve added all of your items to your cart. You’re ready to complete your purchase when you see that you may get free shipping by spending only $10 more.
Let’s say the shipping costs are $5. Instead of paying the $5 shipping price, you’re likely to spend $10 more to qualify for free shipping!
That’s how your customers think, too!
Another thing you can do if you’re trying to figure out how to raise your conversion rate on Etsy, or how to persuade browsing clients to buy something, is to provide a simple return and refund process.
This can be accomplished by enclosing a return envelope and label with the package you send them. You can also give a refund within three days of receiving the item back.
To further solidify your image as one of Etsy’s greatest stores, you may offer your customers the option of receiving a cash refund or a store credit for future purchases. The latter will entice them to return as repeat consumers!
6. Make sure your Etsy listings are up to date.
, Etsy, in keeping with its mission of assisting new merchants, gives new listings a boost. As a result, renewing your Etsy listings is a good approach to use to boost your Etsy sales.
This can be accomplished by changing the keywords in your Etsy tags and descriptions.
It should be remembered, however, that each refresh costs money. As a result, it’s probably not a good idea to apply this method too frequently.
Refreshing your Etsy listings every 3 to 4 months is a reasonable rule of thumb to keep your listings up to date with the Etsy search algorithm.
7. Take a look at Etsy Ads
Internal advertising is available on the Etsy platform.
While it can surely help you increase sales on Etsy, you need first learn how it works before deciding to invest in it.
Advertisements on Etsy are purchased using an auction mechanism. Etsy will display your items as promoted listings on the first page of the Etsy search results if your bid is successful.
This means you’ll have to compete with other products that are identical to yours that may display on the same page.
However, the advantage is that you are more likely to reach a larger audience who will click on the ad and visit your Etsy store.
In general, it is not a good idea to spend too much money on Etsy ads. This is because you will be charged for each time someone clicks on the ad, regardless of whether they make a purchase as a result of the ad.
You may learn more about Etsy’s ad system here before considering whether it’s a good fit for you.
appropriate approach for you to use to boost sales on your Etsy store
8. Make Use of High-Quality Photographs
It is impossible to deny that shoppers are drawn to visually beautiful things. After all, we buy with our eyes!
As a result, it’s critical to ensure that the images you use in your Etsy store are of great quality.
You may also design your photos to make them more appealing to the eye. If you’re selling polymer clay jewelry, for example, you can snap photos of how it looks on someone who is wearing it.
This will also provide your buyers a better understanding of the product’s size and more detailed information, allowing them to make an informed purchase.
The following are some tips for taking stunning images for your Etsy store:
- To bring out the genuine colors of your product, use natural lighting as much as possible.
- Take pictures from all angles. This will provide your potential buyer a better impression of the overall appearance of your product.
- Show photographs of the product being worn if you’re selling a wearable item. This will demonstrate the product’s size as well as how it appears when in use.
- For consistent lighting in all of your product photos, use a lightbox. If you conduct product photography in a variety of locations, our portable photo studio lightbox is ideal.
9. Fill in the blanks with detailed descriptions
One of the things you’ll need to fill out when posting your Etsy listings is a product description. This is where you can really persuade a potential buyer to buy your product. Provide as much information as possible.
You can, among other things, specify:
- The colors in which your item is available
- What it can be used for
- How is the product created?
- The materials that were utilised
Take a look at the following description for Silkooze’s silk scrunchies on Etsy.
Keep in mind that when a buyer clicks on your listing, they may only see the first few lines of the description because the remainder of the information is hidden behind a dropdown box.
So, incorporate your keywords here, make it stand out, and entice people to learn more about your goods!
10. Find out who your competitors are.
This does not imply that you must duplicate their actions. Instead, look at how your competitors market and sell their products.
This includes looking at what kind of keywords they’re using and where they’re employing them in the listing’s tags and description.
You can also look at what you can improve in terms of product quality, packaging, and shipping and return policies. These minor details will help you stand out from the crowd.
Returning Customers Should Be Rewarded
Getting a consumer to return and buy from you again is one of the most fulfilling experiences a small company owner can have. This indicates that your buyer enjoys your goods and is confident in its quality.
Most importantly, they have faith in you.
As a result, you can express your gratitude by including freebies in their order. Stickers, luxury tea bags, or trial sizes of another product that you offer are all frequent freebies. They’ll come back for more if they like it!
You can even offer them a discount on their subsequent purchases if you can afford it and it won’t eat into your profits too much.
One of the finest methods to keep your consumer base and keep them coming back for more is to reward loyalty.
12. Create A Mailing List
This is one of the most common techniques to boost Etsy sales.
Inquire if your clients would want to be notified of new specials, enter lucky draws, or receive special savings. If they’re interested, invite them to join your blog’s email list.
This is a fantastic approach to stay in touch with your current and new clients. Depending on your schedule, send out an email blast or a newsletter once a week or every two weeks.
You can tell them about your Etsy store’s recent activities, upcoming product launches, and even some behind-the-scenes stories about your products!
Customers appreciate the personalized touch. If you’re going to use this method, make sure your emails don’t solely contain product promotions. Potential clients will be put off by this. Send them some valuable information in addition to any marketing.
If you sell handcrafted jewelry, for example, you can give them advice on how to style it or how to properly care for it so that it lasts.
13. Hold a large sale
A limited-time sale is a simple and quick approach to boost your Etsy revenue. Depending on the type of goods you offer and your profit margins, you can run it for a week or a month!
Giving a greater discount when numerous goods are purchased by the same client is a popular sale method to entice people to buy multiple items from your Etsy store.
Consider the following scenario:
$30 for one item
$28 for two things
$25 for three items
This will almost surely boost the quantity of things you can sell at any given time on your Etsy store.
14. Request Customer Feedback (Nicely!)
It’s a cruel reality that once customers receive their purchases, getting them to return to your Etsy store to provide feedback for the items they bought can be challenging.
It is, however, worthwhile to ask them politely or even to lure them with a discount on their next purchase if they submit a review on your Etsy store.
When it comes to selling on Etsy, reviews are quite important.
This is because the more reviews your Etsy store has, the more likely it is to appear in a buyer’s search results page.
The more information included in the reviews, the better. You can also ask your consumers whether they’d be happy to include photos of themselves using your product in their review.
Customer reviews, on the other hand, provide feedback and value to potential customers. They are more inclined to purchase from your Etsy shop if they discover that your products have positive ratings. The best marketing weapon you can have is happy customers!
15. Offer exceptional customer service
Customer service is crucial in any business, but it is especially important for small independent vendors.
Some examples of how you can provide the finest experience for your clients are:
- Communicate with them in a straightforward and concise manner.
- As soon as possible, respond to any questions or inquiries.
- Build a relationship by attempting to meet any specific needs they may have, as long as they are reasonable.
- No matter how unpleasant a consumer becomes, always be kind. It only takes one negative review to damage your reputation.
- Always be honest with your customers and manage their expectations as realistically as possible.
- Set up an auto-reply assuring your customer that you will get back to them as soon as possible if you are unable to respond on time due to time restrictions.
These customer service suggestions aren’t all-inclusive; they’re just a few strategies to establish trust and, eventually, a strong relationship with your consumers.
16. Provide discounts on items that have been on the market for a long time.
When it comes to selling your things on Etsy, I recognize that this may not be your best option. However, it is a good approach to get your things moving, especially if you are experiencing sales stagnation.
This product movement will also allow you to keep your Etsy store up to date with new products and launches.
17. Create a user-friendly Etsy store
Your Etsy shop serves as a virtual storefront. People also dislike shopping in a business that is disorganized with products strewn about.
As a result, make sure your Etsy shop is well-organized. Make it simple for customers to find what they’re looking for and explore your store.
Check out this video from Fuzzy & Birch on how to organize your Etsy shop for more traffic!
18. Make Use Of Coupon Codes
This is when you market your Etsy store and encourage people to buy from it by offering them a discount if they use a specific coupon code at checkout.
Tell them to use the code ‘TIMMYTAGS’ at checkout to get a 20% discount on all cat tags, for example.
Alternatively, ask your customers to help you market your Etsy shop!
You can accomplish this by initially offering them a 15% discount. You may then give them a personalized promo code that they can use to share with their friends if they enjoyed using your product after they’ve made a purchase.
For instance, give them the code “AISHA10” and ask them to share it with their friends so that their friends can enjoy a 10% discount when they use “AISHA10” at checkout.
19. Make Your Etsy Tags Look New
We’ve discussed the importance of updating your listings. However, it’s also critical to update the tags you use in your product listings.
For example, if one of your tags is “gifts for ladies,” you might want to change it to “Christmas gifts for women” during the holiday season. This can come in handy over the holiday season, when folks may be looking for last-minute gifts!
20. Concentrate on Your Target Market
This is probably self-evident, but it’s still worth considering. It’s tempting to appeal to a wide audience and make something for everyone in your desire to make as many sales as possible.
This may cause you to lose sight of your intended audience.
You wouldn’t utilize cartoonish images in your product photography if your target demographic is professional ladies in their 30s and 40s. If you were selling handmade jewelry, you would not make your wares out of multicolored plastic beads.
Fine jewelry that is promoted in a sophisticated manner is likely to be purchased by such women.
When you personalize your Etsy marketing plan to what your target audience wants, you can expect to see a significant increase in sales. As a result, it’s critical that you analyze your target customer and tailor your sales strategy to their needs.
Collaborate with Influencers (number 21)
I understand if this isn’t something you want to hear. However, it is a modern and successful technique to boost sales in your Etsy shop.
While the entire “influencer” industry may have a negative connotation in some industries, there are genuine influencers with a sizable following who may help you increase the amount of your Etsy sales.
Typically, this method entails giving a few well chosen products to your influencer of choice so that they may provide a legitimate review of your products on their social media pages.
This will expose your business to a whole new audience, potentially increasing your Etsy sales.
To be safe, make sure you thoroughly study any possible relationships to verify that they would not defraud you in exchange for free things.
It is, without a question, a trust exercise, and as such, you must consider whether it is a risk you are willing to take.
22. Contribute to other blogs as a guest blogger
Reach out to other comparable sites and offer to make a guest post now that you’ve had experience writing on your own blog.
This page could be about your product in specific, how you make it, or where you get the materials for it.
Alternatively, if you’ve mastered some Etsy sales strategies, you may blog about how well they’ve worked for you. You can then contact a popular Etsy marketing blog and offer to write a guest post for them.
This is yet another technique to catch the attention of a completely new audience, namely the blog’s regular readers. If they appreciate your content enough, they will most likely become intrigued about you and visit your Etsy store, where they will most likely make purchases!
23. Sign up for TikTok
Please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please
I understand that TikTok isn’t for everyone. However, it is now one of the quickest ways to market your Etsy shop to a generation of shoppers that are enthusiastic about supporting local companies.
I swear you don’t have to do those TikTok dances.
The TikTok audience enjoys watching people make their own things. They also enjoy viewing packaging films and listening to product stories.
If you don’t want to, you don’t even have to show your face. You also don’t require any special equipment. You may use one of these phone tripods to film videos with your phone.
But don’t come after me if you become addicted to the app!
Collaboration with other Etsy sellers is number 24.
This is truly a win-win situation. This type of partnership will very certainly entail you teaming up with another Etsy merchant that sells similar products to yours.
If you offer homemade soap, for example, you may partner with an Etsy seller who sells handcrafted soap dishes.
You can both create unique packages on your Etsy stores that include each other’s products and store information. This will automatically expose your Etsy store to regular buyers on the other Etsy seller’s store, and they will be able to find their way over to yours to learn more about your products!
25. Create a recognizable brand for your Etsy shop
Branding is undeniably one of the most important parts of any organization. It doesn’t matter how large or tiny it is.
Your company’s identity is your brand. As a result, make it as visible as possible.
Make your logo one-of-a-kind and instantly identifiable. Put it anywhere you can. It can be used as your Etsy shop’s profile photo and banner. You can use it in all of your social media posts as well.
The more individuals who identify your brand and what it stands for, the more likely they are to visit your Etsy store and convert those visits into sales.
Branding establishes credibility. When people trust you, you can be sure that loyal consumers will follow.
26. Become a member of the Etsy community
Etsy’s entire purpose is to foster a community of small entrepreneurs. Take advantage of this by visiting the Etsy forums and learning from seasoned Etsy sellers.
Here you’ll find answers to a variety of queries from people who may have had similar problems as you when trying to enhance their Etsy sales.
You’ll also discover useful tools in the Etsy Community, such as articles and guidelines for increasing sales and visibility to your Etsy store.
27. Make Use of Your Etsy Statistics
As an Etsy seller, you’ll have access to specific information on your shop, including how it’s doing and where your sales and visitors are coming from.
You’ll also be able to see what search terms people are using to find your Etsy business. Your statistics will also show you whether your listings were found organically on Google or on Etsy.
With these facts, you’ll be able to determine which keywords are effective and which are not.
This manner, you may alter the keywords in your Etsy titles and tags to match the keywords in your other listings.
28. Organize a Giveaway
You can arrange a giveaway with one or more of your products if you use Instagram as one of your social media platforms to sell your Etsy shop.
This may be accomplished by posing a simple question to your followers and selecting five winners utilizing a random name generator tool.
The goal is to gain more followers who will then visit your Etsy shop and look at your other items. The more people who know about your Etsy store and the things you sell, the more likely you are to see an increase in sales.
29. Include cross-references in your listings
Don’t be concerned. This isn’t as difficult as it appears.
It basically implies that you can include links to other listings in the description of one of your listings.
When a consumer clicks on the description of a listing that appears in the search results page, they will be taken to a page where they can see all of the other listings and products that your Etsy business has to offer.
Feathers and Fancy, an Etsy shop that offers headbands, shows how this is done.
30. Throw an Etsy Store Party Online
There are so many platforms available these days for hosting online parties! These are all wonderful ways to stay in touch with your customers, whether it’s Zoom or Instagram Live.
You can inform your consumers about your Etsy store party and invite them to attend using your email subscriber list.
You may use this method to host a pre-launch event where you can show off all of the products you expect to sell in your next batch of listings. You can also demonstrate your consumers how the products are created or how they can be used right then and there.
Customers are more likely to buy from your store if they know more about the things you’re selling, and perhaps even the story behind them.
How Can You Increase Your Etsy Sales By Getting Noticed?
If you could only apply one of the tactics described above to become recognized on Etsy and increase your sales, it would be the SEO strategies.
Etsy SEO is extremely important and should not be overlooked. It’s one of the most important factors in getting and increasing sales on Etsy.
If you’re interested in learning more about Etsy SEO, this comprehensive list of Etsy SEO suggestions can help you get started.
How Does Etsy Work When It Comes To Selling?
In general, selling on Etsy is a relatively simple process.
To become a seller, simply create an Etsy account and select the option to become a seller. After that, you’ll need to fill in all of the details for your Etsy business.
This will include items such as:
- Your shopping habits
- Your business’s name
- The items you’re offering for sale
- Options for payment and billing.
You’re ready to open your Etsy shop once you’ve finished those things.
However, there are a few things to bear in mind when selling on Etsy.
To begin, you will be charged USD 0.20 for each listing you submit. Each listing is good for four months before being renewed for the same price.
In addition, all successful purchases on your Etsy store are subject to a 5% transaction charge.
This is based on the overall purchase price of the goods, including any shipping fees or additional charges for add-ons, personalisation, or customisation choices that you may charge your consumers.
For additional information, see Etsy’s comprehensive Fees & Payments Policy.
It’s undeniable that having an Etsy shop entails some nitty-gritty details. While there are many techniques to enhance sales on Etsy, the suggestions presented here are the most important.
However, once you’ve implemented them, you’re likely to experience an increase in Etsy sales. The most important thing here is to keep your sales approaches constant. Etsy isn’t a site where you can just put something up and forget about it. Your Etsy shop is in desperate need of tender loving care!
Implement these Etsy sales-boosting methods and watch your Etsy sales rise!
Best of luck!
30 Tips To Implement In 2021 On Etsy To Increase Sales
Frequently Asked Questions
How can I increase my sales fast on Etsy?
The best way to increase your sales fast on Etsy is to make more items. If you are just starting out, then it might be a good idea to start by making one or two items and see how that goes.
How do you get noticed on Etsy 2021?
I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.
How do I get more views on Etsy 2020?
You can try to make your Etsy 2020 profile more attractive by adding a nice photo of yourself, and writing about what you do.
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